Free Ebook , by Janet Murray
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, by Janet Murray
Free Ebook , by Janet Murray
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Product details
File Size: 2208 KB
Print Length: 152 pages
Publisher: Janet Murray (July 6, 2016)
Publication Date: July 6, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01H2KXLMY
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Amazon Best Sellers Rank:
#538,188 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book goes behind the scenes on how and why journalist read (or don't read) your press releases. And better ways you can connect with newspapers, radio and TV to get your story out. Some of the cleverest ideas put you in the shoes of the journalists and why they only pick up a few of the hundreds of pitches they get every day.Sometimes your best story is one about you and not about your brand or cause.The author has worked both sides of the PR table - as a journalist at top national newspapers and as a PR expert.
Almost every page has a nugget of gold for business owners and entrepreneurs wanting to garner increased exposure for their businesses. The author not only tells you exactly what to do, she also helps you avoid the mistakes that lead to ... well nothing. Janet Murray clearly knows what she is talking about Highly highly recommended.
If you need to DIY your PR, you want to read this first. It gives a great understand of the purpose publicity and is full of great advice and ideas. And, it's written in a very conversational style, without all the industry lingo.
This is a straightforward, easy-to-read and understand guide on how to pitch journalists. As a journalist of 18 years, I found myself nodding at much of the advice provided. I highly recommend this book.
Loved Janet's book. Clearly written and full of practical do-able steps for getting media coverage. Ive subscribed to her podcast and blog, and look forward to learning more from her in 2016. Highly recommended purchase!
Helpful, straight-up advice on how to approach the media, what to approach with in terms of giving them great content rather than begging them to write about your brand or business, and thought-provoking homework to do throughout...Ms. Murray delivers a book that could be pivotal in terms of getting regular coverage or noticed by magazines, online publications, blogs and journalists. While there was the inevitable, "Do this and you'll see results, but don't do this and you'll see nothing" and a tiny bit of banging her own drum, overall it's a great read that is certainly worth the money compared to hiring a PR company for gazillions.It will work best for people who can embrace the telephone, email and research to actually put this advice into action. If you are an action girl/guy go out and grab it!I received an Advance Reader's Copy from the author in exchange for my honest review.
I’m a pr Pro myself and use this to reference back to when getting work done. Janet is incredible and so is this book
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