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Essentials of Business Research: A Guide to Doing Your Research Project
Ebook Download Essentials of Business Research: A Guide to Doing Your Research Project
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Review
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. Author: Professor Simon A. Burtonshaw-Gunn, Head of Division: Business, Leadership and Finance Published On: 2013-11-29I provide every student with a copy of Jonathan Wilson’s Essentials of Business Research. His interactive approach includes step-by-step processes, thorough explanations, and engaging content; contemporary case studies illustrate each topical chapter within this useful and understandable introductory guide. Once again, Jonathan Wilson has produced a research guide that business students will appreciate and use extensively as they begin or continue their adventures in research. Author: Bonnie J Bachman, Professor of Economics Published On: 2013-11-29
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About the Author
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.
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Product details
Paperback: 376 pages
Publisher: SAGE Publications Ltd; Second edition (February 4, 2014)
Language: English
ISBN-10: 9781446257333
ISBN-13: 978-1446257333
ASIN: 1446257339
Product Dimensions:
7.3 x 0.9 x 9.1 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#399,023 in Books (See Top 100 in Books)
I was required to buy this book as part of my Masters degree program and it's a great guideline if you're just starting to learn the research process or have had difficulties with the steps to follow. It's simple and practical.
Did its job. Didnt get all waht i was looking for though.
College textbook with good information.
I had to buy it for my masters.
Great book for starters
This book is the baseline for your research and understanding a research process
Worst book ever... the title is about business research, but only has simple references to academic research for students....
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